Secondary school visual text tip:
Visual text is one of the easier components in the English paper, so take advantage of this low-hanging fruit.
One of the most common questions: What is the purpose of the advertisement?
Remember: put yourself in the shoes of the advertiser. He spent thousands (or more) to get a model, another hefty sum to get a photographer and designer and perhaps spend a five- to six-digit figure to publish it on the papers.
He must get his point across.
Today, McDonald’s has a new chocolate pie, what is the advertisement about the chocolate pie for?
Common answer: to promote the burger.
To that answer, I will say: No Sxxx Sherlock
Be more specific. What’s the call-to-action? Why am I spending so much moolah on this advertisement?
To encourage the audience to buy the chocolate pie.
Remember what’s the end goal.
Disclaimer:
For sure, in the real world, there are many reasons for an advertisement. It could be to create brand awareness, or promote a better image for the company after a crisis. Be discerning when you read the advertisement and think critically.
**This is not a sponsored post by McDonald’s but we don’t mind if McD wants to collaborate. π** from Study Room https://ift.tt/2TVIIUH